Look Who’s Advertising
The Look Who’s Talking video, out April 11, will feature ads for Look Who’s Talking T-shirts and sweatshirts at the beginning and end of the cassette. When sex, lies and videotape is released on April 25, it too will be preceded by an ad, this one for Premiere magazine. The two-minute, black-and-white commercial features a young actress going out for a casting call. Says a spokesman from RCA/Columbia: ”It’s very contemporary, very MTV.”
Adventures in Translating
When the Gallup Organization asked Muscovites which Western videos they’ve been watching, Rain Man, The Godfather, and Coming to America were the three most popular. The survey, commissioned by Stolichnaya vodka, revealed other movies getting heavy play, but by the time the titles had been translated into Russian and back to English, they sounded only vaguely familiar to us: Overridden Horses Have to be Shot, Haven’t They? and Married With Mafia.
Sign for the Beast
Helper’s Network, a Fullerton, Calif., group devoted to reviving Beauty and the Beast, has begun petitioning the show’s producer, Witt Thomas Productions, to release unaired episodes on video. The group is urging fans to pledge $20 per tape if the company will release the shows on video and then produue new episodes on a subscription basis. It will be ”a while” before they are released on tape, says Republic Pictures, the show’s distributor, because reruns may go into syndication. As for new episodes: ”It’s very unlikely.”
A VCR in Every Spot
By the end of 1989, 96 percent of the homes in Salisbury, Md. (pop. 17,260) had a VCR, giving it the the highest VCR penetration rate of all American cities. ”There’s not an excessive amount of wealth here,” says Dawn West, manager of Eastern Shore Viddo, one of eight video stores in town, ”but there’s not a whole lot else to do either.” North Platte, Neb., has the lowest rate, at 51 percent. Arbitron says VCRs are in almost 7 out of 10 U.S. homes (that’s 63,170,100 households), up 11 percent from the year before.