This year’s Super Bowl pits two longtime adversaries in their most ferocious competition ever — and we don’t mean the guys with helmets on their heads. During ABC’s Jan. 27 broadcast of Super Bowl XXV, Coca-Cola and Pepsi-Cola will launch remarkably similar ”interactive” ad campaigns — and give away big bucks in the process. In Pepsi’s ads Ray Charles will invite viewers to dial a toll-free number for random chances to win up to $1 million. Coke’s spots (announced just weeks before Pepsi’s) will star Leslie Nielsen: Viewers can win up to $1 million by holding up decoder game pieces (obtained by purchasing Diet Coke) to the TV screen during a special halftime commercial and deciphering a hidden message. Both ads will be hugely expensive — ABC is reportedly charging $800,000 per 30-second spot. Who’s likely to win this latest round in the cola wars? Maybe no one. ”The effect of the campaigns is diluted when both companies use the same tactics,” explains Clive Chajet, chairman of Lippincott & Margulies, a New York image consultant firm. ”These ads may just cancel each other out.” Now that would really be a flat ending.
Posted January 17 2015 — 1:02 PM EST
- Master Chief meets his match in first 'Halo 5' trailers
- Watch Trevor Noah's 'Daily Show' segments
- ACM Awards add Little Big Town, Lady Antebellum, surprise duet with Christina Aguilera
- Louis. C.K. plays Mayor Bill de Blasio's anger translator at Inner Circle dinner
- John Oliver wants you to ignore April Fools' Day
- 'Game of Thrones' actress Maisie Williams going to 'Doctor Who'
- Flo Rida's breezy, Robin Thicke-featuring 'I Don't Like It, I Love It': Hear it here first
- Will Ferrell's 15 greatest movie creations
- Julia Louis-Dreyfus in full bloom: New EW portraits
- 'Grey's Anatomy': 10 years, 20 defining moments
- 'Batman v. Superman' character portraits: Like the looks?
- 'American Crime Story' cast: Think each actor looks the part?
- Justin Theroux, Josh Gad, Kristen Stewart & More!