Pure | EW.com

Music

Pure There's nothing ''pure'' about Midge Ure: Ever since he joined the late-'70s techno-pop band Ultravox, thus rendering it far less experimental, his...PureElectronic, Pop There's nothing ''pure'' about Midge Ure: Ever since he joined the late-'70s techno-pop band Ultravox, thus rendering it far less experimental, his...1992-01-31
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Pure

Genre: Electronic, Pop; Lead Performer: Midge Ure; Producer (group): RCA

There’s nothing ”pure” about Midge Ure: Ever since he joined the late-’70s techno-pop band Ultravox, thus rendering it far less experimental, his presence on a project has been more like a pollutant — the water in the whiskey, as it were. On Pure, his third solo album, Ure maintains his command of a seemingly deathless idiom that might be called slick English modern rock. Songs like ”I See Hope in the Morning Light” and ”Sweet ‘N’ Sensitive Thing” combine the lightest-weight electronic rhythms possible with Ure’s irritatingly melodramatic voice — he’s the last of the new-wave yodelers — in order to express earnestly a bunch of ho-hum sentiments about luv (such as ”I need delight to feed my soul tonight,” from ”Hands Around My Heart”). Given their intense banality, these songs are all way too long — few are under four minutes, several are well over five. ”Filler” doesn’t even begin to describe it: Pure should be renamed Contaminated and buried in the city dump. D+