Terry Catchpole
March 11, 1994 AT 05:00 AM EST

I've Got a Great Idea: How to Make Your Brainstorm Bankable

type
Movie
Current Status
In Season
mpaa
Unrated

We gave it an A

For anyone recently downsized, rightsized, outsourced, or riffed into involuntary redundancy, here’s an idea: Watch this new how-to video and turn your ”bankable brainstorm” into cash, cash, CASH! Actually, I’ve Got a Great Idea is a lot more sober than that, explaining how to develop, protect, and market entrepreneurial ideas. The insights come from interviews with legal, engineering, and marketing experts, and case histories of successful investors — like the mom who invented a hot-selling bottle-holding bib after her baby kept fumbling the formula. A

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