Jeff Fox's magazine sells big | EW.com

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Jeff Fox's magazine sells big

Jeff Fox's magazine sells big -- Sales show that there is someone out there who agrees with the sentiments in ''Die Evan, Dando, Die''

Jeff Fox is fishing through the mail, looking for death threats. ”Some teenage girl from Philadelphia actually wanted to kill me,” he chuckles. ”I love this.” Fox, 25, has been getting about 30 letters a day since January, when he published the first issue of Die Evan Dando, Die, a homespun, 18-page anti- fanzine devoted to dissing the teen-idol frontman of the Lemonheads. Although the ‘zine has definitely touched a nerve, it’s also found an audience: After an initial printing of 200 copies, Fox sold another 800 and has inked deals to put it in bookstores, newsstands, and Tower Records nationwide. ”I put it out just when the Evan Dando backlash was starting up,” says the Warrington, Pa., editor, a freelance film and video producer by day. ”People are sick of seeing his little naked body on the cover of every magazine. That overexposure just drives people nuts.”

Unapologetically male, Die features such tidbits as shaving tips and a page of philosophy from stock-car driver Richard Petty. But it’s the anti-Dando bile that’s gotten notice. The latest issue lists 10 other titles Fox considered for the ‘zine (including Disembowel Evan Dando and I Want to See Evan Dando’s Head on a Post), calls Dando a ”sissy-boy” and a ”weasel,” and asks: ”How would you rate Evan Dando? (a) pretty full of crap, (b) relatively full of crap, (c) totally full of crap.”

So far, the lead Lemonhead is taking the abuse sportingly: ”I haven’t seen it yet, but I think it’s cool that I can inspire people to be creative and express themselves,” says Dando. ”It’s nice that people have hobbies.”