To lure even more viewers to its NFL games, Fox has enlisted such semi-buff stars as Melrose Place’s Thomas Calabro, Beverly Hills, 90210’s Jennie Garth, and Living Single’s Erika Alexander and Kim Coles to do 10-second promos that promise ”same game — new attitude.” What’s in it for the stars? ”We’re thinking about having a celebrity skybox at every game,” says Fox executive vice president of marketing Tracy Dolgin. ”It could be the new thing — like being at the Knicks game.” But with all the football fans involved, the scrimmage for seats may be better than the action on the field. ”I worked out a good deal,” says Calabro. ”I get box seats to every game.” Not so fast, says Dolgin: ”If he thinks he’s going every week, we’ve got a problem.”
Posted June 17 1994 — 12:00 AM EDT
- Patton Oswalt on his wife's death: 'Grief is an attack on life'
- The Shins share music video for new song, 'Dead Alive'
- Emily Barr previews new YA novel, 'The One Memory of Flora Banks'
- Niall Horan plays Would You Rather? on 'Ellen'
- WATCH: A bachelor party turns bloody in horror film 'SiREN' — exclusive
- 'Muppet Babies' series revival a go at Disney Junior
- Warren Beatty plays Howard Hughes in final 'Rules Don't Apply' trailer
- Hillary Clinton Through The Years
- 'Hamilton' Stars Go Old-School for Vintage Portraits
- 'The Walking Dead': Exclusive Season Premiere Storyboards
- 'Gilmore Girls' Trailer: A Deep Dive Into the Return to Stars Hollow
- 15 Ultimate Halloween Movie Picks, From Horror-Loving Actors and Filmmakers
- This Is What the 2001 CMAs Looked Like