To lure even more viewers to its NFL games, Fox has enlisted such semi-buff stars as Melrose Place’s Thomas Calabro, Beverly Hills, 90210’s Jennie Garth, and Living Single’s Erika Alexander and Kim Coles to do 10-second promos that promise ”same game — new attitude.” What’s in it for the stars? ”We’re thinking about having a celebrity skybox at every game,” says Fox executive vice president of marketing Tracy Dolgin. ”It could be the new thing — like being at the Knicks game.” But with all the football fans involved, the scrimmage for seats may be better than the action on the field. ”I worked out a good deal,” says Calabro. ”I get box seats to every game.” Not so fast, says Dolgin: ”If he thinks he’s going every week, we’ve got a problem.”
Posted June 17 1994 — 12:00 AM EDT
- TV legend Norman Lear gives 6 strong opinions about American life
- 'Downton Abbey' cast on saying goodbye: 'We didn't want to leave'
- Zayn Malik congratulates One Direction on their ’sick’ new single
- Dr. Dre's new album, 'Compton,' coming Aug. 7
- 'Ghostbusters' cast surprises patients at Boston children's hospital
- Chris Pratt, James Gunn mark 'Guardians of the Galaxy's one-year anniversary
- Kelly Clarkson crushes cover of Miley Cyrus' ‘Wrecking Ball’
- 'The Walking Dead' Season 6: 12 EW exclusive photos
- 10 must-have items from the 'Mad Men' auction: Exclusive
- Stars go back to work! 'Scandal,' 'Arrow,' 'The Good Wife,' more return to set
- Charlie Hunnam and Excalibur glisten in 'King Arthur' first look photos
- Here are the 2015 games we're looking forward to most
- FKA Twigs, Adrian Grenier, Bethenny Frankel and More!