It’s time to scrape that ”Houston, we have a problem” bumper sticker off the back of the car. Summer-movie season is upon us, and a new crop of catchphrases are about to bombard the lexicon. Besides Arnold ”I’ll Be Back” Schwarzenegger’s ”You’ve been erased” from Eraser, there’s Jim ”Smokin”’ Carrey’s Cable Guy mantra, ”I’ll juice you up,” and Will Smith’s Independence Day reaction to an alien dogfight — ”Now, that’s what I call a close encounter.” Since the right phrase can help transform a hit into a cultural phenomenon (i.e., Forrest Gump’s ”Life is like a box of chocolates”), the stakes are high. ”You can’t manufacture a catchphrase, but if it makes it into the streets, it definitely doesn’t hurt the movie’s grosses,” says Susan Pile, MGM’s exec VP of worldwide publicity, who is pinning her hopes on the bilingual release Fled, starring Laurence Fishburne. If MGM has its way, ”We gotta fled” will become this year’s ”Hasta la vista, baby.” But the studio may have an even better parting shot with the Spanish version of the phrase, since, when translated, ”We gotta fled” becomes ”Yo fled.” It’s no ”Yo, Hunchback,” but it just might do.
Posted May 24 1996 — 12:00 AM EDT
- Ross Lynch leading up high school comedy 'Status Update'
- 'The Flash' star teases ultimate showdown with Zoom
- What to Watch Monday: 'NCIS: LA' heads to San Francisco
- The Rock spends the day with a cancer patient on 'Baywatch' set
- 'Scream': No one can be trusted in season 2 trailer
- Garry Marshall shares details on 'peppy' 'Pretty Woman' musical
- 'Game of Thrones': Kit Harington's secret season 6 code name revealed
- 'Wayward Pines' Season 2: Exclusive Photos of the New Main Cast
- See President Obama's Very First White House Correspondents Dinner
- 13 Times Real Pain Inspired Great Art
- Destiny's Child's Best Matching Outfits Through the Years
- 'The Simpsons': See the Voices Behind Your Favorite Characters
- All the Photos From Beyonce's 'Formation' Tour