Hertz and Avis excited for DreamWorks | EW.com


Hertz and Avis excited for DreamWorks

Rental companies mark the new DreamWorks location on their motorist maps long before the factory is built

It’s the case of the mysteriously appearing and disappearing studio. Construction on Steven Spielberg, Jeffrey Katzenberg, and David Geffen’s $150 million DreamWorks factory won’t begin until the fall (and won’t be completed until 1998). But motorists with maps from both Avis and Hertz may find that the studio’s Los Angeles site is already highlighted as a tourist attraction, alongside such notable landmarks as the University of Southern California.

According to Steven Rose of the chamber of commerce in neighboring Culver City, putting DreamWorks on the map was a matter of ”planning ahead.” ”The [rental-car maps] still had MGM Studios listed,” says Rose, referring to a studio lot sold in the mid-’80s. ”If it takes that long to make changes, we thought they ought to get started now.” Which left one big problem: Overeager sightseers were flocking to the DreamWorks location only to find a vast wasteland with scattered warehouses. A DreamWorks spokesman says the studio’s not really worried about potential hazards to motorists, noting, ”It’s a safe area; no one’s going to die.” Says Bob Reim of Color Art, Inc., which designed the maps for Hertz and Avis, ”After all this confusion, we’ve decided to take DreamWorks off.” New maps are being circulated this summer, and x will no longer mark the spot.