Lawrence O'Toole
July 26, 1996 AT 04:00 AM EDT

Will Success Spoil Rock Hunter?

type
Movie
Current Status
In Season
mpaa
Unrated
runtime
93 minutes
performer
Jayne Mansfield, Lili Gentle, Tony Randall
director
Frank Tashlin
author
Frank Tashlin
genre
Comedy

We gave it a B-

Frank Tashlin’s bright, spanking satire of TV, Madison Avenue, and Hollywood publicity is as sweet today as it was sophisticated in the Eisenhower years. Tony Randall is a harried adman who essentially stalks the ”oh so kissable” movie queen Jayne Mansfield (in a deliciously self-parodying performance) to hold on to his company’s account for Stay-Put Lipstick. Sadly, Tashlin’s bouncy, cartoon style is severely compromised by Fox’s decision not to show Will Success Spoil Rock Hunter? in its original format (Fox will, however, release a wide-screen laserdisc version next month). B-

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