Dan Snierson
December 20, 1996 AT 05:00 AM EST

With Van Halen’s stompin’ remake of the Kinks’ ”You Really Got Me” in the background, Nissan’s Toy Story-esque commercial became one of the year’s most turbocharged spots. And though the folks at TBWA/Chiat Day, the agency behind the ad, knew the tune was a perfect fit (on the reject list: Tom Jones’ ”She’s a Lady”), selling the idea to Van Halen took a lot more creativity. The deal was clinched only after Chiat Day scored Eddie Van Halen and each of his band mates a limited-edition 1996 Nissan 300 ZX. ”The guys are into sports cars, so this was a nice addition to their collections,” notes Chiat Day account director Pam Keehn. ”They were totally stoked.” Hope the Kinks at least got free fuzzy dice.

You May Like

Comments

EDIT POST