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Mail from our readers

Check out letters from those who agreed with us, and those who didn't

Seeing Spots

You outdid yourselves in your presentation of ”The 50 Greatest Commercials of All Time” (#372, March 28). Swish! Nothing but net.
David Ballard
South Bend, Ind.

The article on commercials brought back many memories. But how could you forget…
…the ever popular ”Takes a licking and keeps on ticking”?
Anna Preziosi
Elmwood Park, N.J.

…the classic Polaner All Fruit commercial, ”Would you please pass the jelly?”
Erica L. Schmitt
Union, N.J.

…Lucky Vanous’ ”Diet Coke Break” spot?
Chris Companik

…those two old guys hawking Bartles & Jaymes wine coolers in the 1980s with that homey closing line, ”Thank you for your support.”
Greg Downey
Allentown, Pa.

Where the hell was Madge?
George Gallucci
Los Angeles

I was delighted to see that my Brylcreem commercial made it as No. 43; however, I would like to correct one little bit of misinformation. It is true that I was not in the tube, but behind it. But since it had to look as if I was being squeezed out of it, the movement had to be smooth, not jerky. For that reason, they had me standing on a hydraulic lift, not climbing a ladder. I’m very happy that it is still considered one of the best.
Eva Lynd The Brylcreem Girl
Los Angeles

I hope No. 51 was the ad in which the Exxon (Esso) Tiger is called out of his retirement home in the Advertising Hall of Fame and must say goodbye to all his envious fellow retirees (Speedy Alka-Seltzer, Mr. Clean, etc.) as he proudly heads back into action. It’s an all-time great spot because it’s as much about advertising, and our nostalgia for it, as it is about the product.
Charles Monagan
Waterbury, Conn.

I was thrilled to find my spot as a gorilla for American Tourister was No. 3. Here’s my version of ”Where Are They Now”: I’m still playing gorillas and can currently be seen as the lead gorilla in the Tarzan: The Epic Adventures series. I’m busy on a book about my global escapes in an ape suit, called Gorilla Tales, and am also building a new state-of-the-art suit. Let me know if you have any old luggage you need bashed around — have ape suit, will travel for scale!
Don McLeod
Sherman Oaks, Calif.

Bart Skywalker

I have one comment on Lisa Schwarzbaum’s excellent review of Return of the Jedi. If the Emperor is Mr. Burns, does this mean Darth Vader is Smithers, Luke is Bart, Leia is Lisa, Han is Milhouse, Chewie is Homer, C-3PO and R2-D2 are Patty and Selma, Lando is Moe, and Yoda is Marge?
Claudia Cauchon
Durham, N.H.