THE BUYING GAME Forget Mr. Freeze. The real nemesis for new Caped Crusader George Clooney might be…Val Kilmer. Although Batman & Robin’s premiere is still a month away, Clooney’s six-inch Hasbro action figure, on the right, has already debuted. Its job: to outsell Kilmer’s Batman Forever figurine, on the left. (The Forever line outsold Michael Keaton’s Batman lines by 40 percent.) It shouldn’t be too difficult. According to Hasbro’s Tom McGrath, kids’ appetites for the Winged One have been insatiable. The toy giant has released 118 different Batmen, pegged to the film franchise and other film and cartoon incarnations, and sales continue to soar. This time, girls may even get into the Bat act. ”My expectation is [Alicia Silverstone’s] Batgirl will be the best-selling female figure we’ve done,” says McGrath, who adds, ”Heroes sell better than villains,” to explain the poor sales of Michelle Pfeiffer’s Catwoman toy. But nothing sells until the actors approve their plastic likenesses — something Clooney had no trouble doing: ”He liked it,” says McGrath. ”And he loved the muscles.”
Posted May 16 1997 — 12:00 AM EDT
- David Letterman gets a tribute at the Indy 500--but it doesn't end well
- Cannes 2015: Jacques Audiard's 'Dheepan' wins the Palme d'Or
- ‘Tomorrowland’ leads slow Memorial Day weekend at box office
- Jennifer Aniston's '90s throwback photo is picture perfect
- Straight No Chaser step into Jim Nabors' shoes, sing to kick off the Indy 500
- Dave Grohl joins Paul McCartney on London stage: Watch
- Kelly Rutherford gets sole custody of kids
- Summer Movie Preview: 10 must-see documentaries
- 'Fear the Walking Dead' First Look: 7 photos from the set
- Cannes 2015: What's buzzing in film and fashion
- 'Survivor': Meet 20 alums you picked for a 'Second Chance'
- Ellie Kemper, more faces of the 2015 Webby Awards
- George & Amal, the Rock, Anne Hathaway & More!