Kramer's big ideas on ''Seinfeld'' | EW.com

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Kramer's big ideas on ''Seinfeld''

The least employed character played by Michael Richards is the one brimming with entrepreneurial brainstorms

Oddly enough, the least gainfully employed of the four friends is the one brimming with entrepreneurial brainstorms, some of which actually came to fruition — on the show, that is.


· A pizza place where you can make your own pie, to be owned and operated by Kramerica Industries (Episode 4)

· A roll-out tie dispenser (Episode 5)

· Levels — a design concept that will transform Kramer’s pad into a pillow-strewn ”ancient Egypt”; later used as a scene in the NBC pilot Jerry (Episode 7)

· The Beach, a cologne that smells like, well, you know; later co-opted by ”the real” Calvin Klein as Ocean (Episodes 31, 51)

· Faking a ski lodge in his apartment with ersatz wood wallpaper (Episode 58)

· A coffee-table book about coffee tables — with a built-in coaster on the cover (Episode 71)

· Dispensing with his fridge and eating only fresh food (Episode 89)

· A camaraderie-promoting wall of tenants’ photos in the building lobby (Episode 97)

· The Bro — bras for chesty men (Episode 98)

· Turning his apartment into a Swedish spa via a hot tub (Episode 109)

· Da Vinci sleep — 20 minutes every three hours, based on Leonardo’s supposed patterns (Episode 121)

· PB&J’s, a restaurant that serves only peanut-butter-and-jelly sandwiches (Episode 121)

· Wearing only hot-out-of-the-dryer, or pizza oven, clothes (Episode 123)

· A car equipped with a periscope for urban navigation (Episode 126)

· A mattress filled with sand — ”like sleeping on a beach” (Episode 144)