Gary Eng Walk
July 25, 1997 AT 04:00 AM EDT

Game buyers are used to the ”Buy me” antics of outrageous ads, but it took Redwood City, Calif.’s SegaSoft to try enlisting Saddam Hussein for a sales lift in its latest campaign. The company mailed the Iraqi tyrant a CD-ROM of Heat.Net, its upstart online action-strategy-game network, hoping the digital dueling would distract him from his ”reptilian complex,” saving the world for humanity. Sound the sirens: One of the first games the dictator can fire up is ”Scud.”

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