Hollywood hype is as pervasive as the water we drink. Literally. Tinseltown has begun assaulting us with a new promotional gimmick: tie-in H2O. In recent months, specially labeled bottles of the clear stuff have been used to flog movies, TV shows, even albums. EW’s taste test:
MELTED ICE WATER
Where from: A Batman & Robin tie-in to Arnold Schwarzenegger’s Mr. Freeze, it’s sold at Warner Bros. Studio Stores.
Taste: A conservative little H2O. And what’s that faint aftertaste? A soupcon of steroids, perhaps?
Goes well with: Strudel.
LIKE WATER FOR CHOCOLATE WATER
Where from: Handed out at the video-release party for the Mexican indie hit.
Taste: Considering the movie’s source, we say, “Don’t drink this water!”
Goes well with: Lomotil.
Where from: On sale at the current Ozzfest tour — each bottle is personally blessed by Ozzy Osbourne.
Taste: With its subtle tinge of iron, this water recalls a simpler, louder era.
Goes well with: Bat heads.
YOGI BEAR SPRING WATER
Where from: Available nationwide at Jellystone Park campgrounds.
Taste: To paraphrase, it’s better than the average fare.
Goes well with: Pick-ee-nick baskets.