Art Matters |


Art Matters

Design director Geraldine Hessler and photography director Sarah Rozen make EW a visual knockout

We’re pretty sure you enjoy reading the magazine in your hands, but we’re even more sure you like simply looking at it. ENTERTAINMENT WEEKLY is among the most stylish publications out there, thanks to our award-winning art and photography staffs, and close readers of the masthead will have noticed two newly appointed leaders guiding their tireless work: design director Geraldine Hessler and photography director Sarah Rozen. As managing editor James W. Seymore says, ”Photography and design together have given the magazine its signature ‘look,’ which has influenced scores of other publications over the years.” Now Hessler and Rozen have been charged with maintaining Entertainment Weekly’s patented fizz and sizzle.

Hessler, an alumna of the Parsons School of Design, joined EW as art director in 1997 after an illustrious eight years at Rolling Stone. Her philosophy: ”Design not for the sake of design, but to get across graphically what a story is about. At EW that means illustrations and graphics as witty and smart as the text.”

Hessler’s partner in ”creating a unified look from front to back” is Rozen, a distinguished veteran of our sister magazine PEOPLE and the founding photo editor of its Australian cousin, Who. She arrived at EW in 1996 as our special-projects picture editor, helping to create such memorable issues as our annual Oscar Preview and 1998’s Year End Issue. What does her new position entail? ”Hassles,” she laughs. ”Lots of hassles.” In earnest, hers is the innovative vision that guides the work of the industry’s top photographers in these pages.

The two have plenty to celebrate beyond promotions. Penn State grad Rozen married Paul Hechinger, an online producer for Time Warner Digital Media, in January; the couple are expecting their first child in December. Hessler recently ended a long apartment search with boyfriend Corey Seymour, a senior editor at Men’s Journal, moving into a Greenwich Village pad last month.

So what designs do our dynamic duo have on EW’s appearance? Hessler — whose elegantly grabby style is already much in evidence (she put together last week’s Fall TV Preview) — aims to review the look of the entire magazine. ”But mostly, I intend to continue the great history of design here.” Adds Rozen: ”I really want our readers to be excited, amused, and surprised by what they see in every issue.”

Here’s looking at them.