Joshua Rich
January 07, 2000 AT 05:00 AM EST

How do you photograph one of the most photographed people in the world? That was the challenge facing Alistair Morrison when Entertainment Weekly asked the London-based shooter to snap our December 1996 cover story on Tom Cruise. Morrison’s solution was eyes-wide opening: He had the actor shoot himself. Borrowing a photo booth like the kind you find at an amusement park, Morrison threw Cruise into the box, showed him the best angles, closed the curtain, and snap—Cruise became the lens master.

As you can see, the gimmick really clicked. So in the spring of ’97, when Morrison was asked to help raise money for UNICEF, he put his booth back to work. Scouring the planet for famous folks who’d say cheese for charity — and jot down some millennial musings (including paraphrases from a few of their favorite writers) — Morrison created this yet-to-be-published collection of witty mug shots he calls Reflect 2000. l Among those who’ve vogued in Morrison’s computerized camera booth: tennis player Bjorn Borg, celebrated Everest climber Sir Edmund Hillary, and Miss Piggy (who surprisingly agreed — like everyone else — to forgo the usual diva essentials of makeup artists and lighting designers). The aim is less glamour than revelation. ”When they sit in the booths and close the curtains, it’s like using a confessional,” says Morrison, 43. ”It’s how they want to be perceived.”

— Joshua Rich

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