It’s been more than 40 years since revolutionary Che Guevara preached to the proletariat in Cuba, so why is he suddenly the fresh face? Bring It On‘s Jesse Bradford sports a Che tee off screen, while Rage Against the Machine’s Brad Wilk often wears a Che shirt on stage. (Near replicas are sold for $28 at Urban Outfitters.) Johnny Depp fancies a Che necklace, while Michael Weatherly wore a Che shirt on Dark Angel. ”Che is definitely sexy,” says Nylon magazine’s Kara Jesella. ”And this is an election year, so people are talking politics — but there’s nothing cool about wearing a Gore or Bush T-shirt.” How do Cubans feel about capitalists’ red obsession? ”I hope Americans are wearing these shirts because they respect Che,” says Luis Fernandez of the Cuban Interest Section, a Washington, D.C.-based diplomatic organization, ”and not just because of some merchandising strategy.” What, style and substance?