Apple style | EW.com

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Apple style

Apple style -- The iMac's translucent, candy-colored design is everywhere

It’s not just a Macintosh pitch: The difference is clear. Ordinary household appliances and electronic gadgets are entering the 21st century with bright, translucent redesigns reminiscent of the candy-colored iMac computer. The influence of the 1998 design breakthrough can be seen on products flooding the markets like irons and microwaves (Sharp’s Half Pints), TVs (Philips’ adorable Somba TV), and even on vacuum cleaners (Miele’s dust-suckers, which come in a rainbow of colors). “It’s fabulous and long overdue,” says Mark Dziersk, president of the Industrial Designers Society of America, about the iMac attack. “All of a sudden, design is the most important aspect of a lot of products.” Now that iMac has opened the door for new materials, Dziersk expects future appliances to boast ”multilayered holographic imagery and undulating surfaces.” Though they’ll still burn the toast if you’re not careful.