Roots Rocks | EW.com

News

Roots Rocks

You really can blame Canada. Gear from Toronto-based retailer Roots – official outfitter of the U.S. and Canadian teams – was the sartorial superstar of this year’s Winter Games. Skate-gaters Jamie Sale and David Pelletier sported togs made to resemble the winning 1952 Canadian hockey team’s uniforms. U.S. medalists like bobsledders Vonetta Flowers and Jill Bakken and speed skater Apolo Anton Ohno sported Roots atop the winners’ podium. Even Olympic Plaza performers such as Marc Anthony found their Roots. (The company, which often supplies gifts and clothes to film and TV crews – including this summer’s Spider-Man and Minority Report – plans to take root in at least 300 more American sites in the next decade.) ”This is the most exposure we’ve had,” says cofounder Michael Budman. Shoppers and celebs like Chris Isaak deluged Roots’ three Utah sites, and demand for its snazzy USA beret is high. ”Who knew the Americans would win so many medals?” says Budman. ”Who knew the world was going to fall in love with Canada?! It’s really gratifying to see this goodwill.”