Melissa Rose Bernardo
June 13, 2003 AT 04:00 AM EDT

To his list of accomplishments — Academy Award winner, Sexiest Man Alive, J. Lo husband No. 3-to-be — Ben Affleck can now add beauty-product pitchman. As he collects a reported $1 million-plus to shill shampoo and more for L’Oreal Paris, we’re dazed and confused imagining new Benified men’s hair colors and products: Daredevil Red (”For the blind superhero in you”) or Ben Brulee (”A delectable caramel color”). Later this summer, look out for Gigli Gelee, and next year Jersey Girl Jheri Curl — in stores and on screens. Oh, and Ben, leave the blond to old gal pal Gwyneth.

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