Amy Feitelberg
June 13, 2003 AT 04:00 AM EDT

‘Wakey Wakey campers! it’s another lovely day!’ That’s what guests woke up to at butlin’s holiday camps, disneyland-like British resorts popular in the ’60s — ’70s featured in Our True Intent Is All For Your Delight: The John Hinde Butlin’s Photographs (Chris Boot, $39.95). Hinde, a postcard tycoon and color-photography pioneer, hired lensmen to shoot supersaturated, staged images there. The result? Glorious, color-rich kitsch.

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