50 Cent launches clothing line | EW.com


50 Cent launches clothing line

50 Cent launches clothing line. He and designer Mark Ecko team up to put G-Unit sportswear in stores by Christmas

50 Cent

50 Cent is following in the footsteps of mentor Eminem by launching his own clothing line. He’s teaming up with Mark Ecko of Echo Unlimited to license a limited line of menswear that will be in stores in time for the holidays, Ecko told the Associated Press on Friday. The new collection, called the G-Unit Clothing Company, will offer a full line of menswear in the spring, as well as clothes for women and children, leather goods, and watches coming over the next three years. In a nice touch, all items will include the rapper’s name in the price; T-shirts, for instance, will retail for $29.50.

”It’s not new for a rapper or pop artist to launch a clothing line, ” Ecko told AP, ”but what is new is that a design-driven company like us is partnering with an artist to offer the marketing and merchandising – it’s sort of like Nike and [Michael] Jordan coming together for Air Jordan.”

Ecko, who included the rapper in an ad campaign long before he became famous, said that 50 Cent ”has an interesting point of view, a clean, crisp sense of style. The simplicity is what will be refreshing to the market.” No word on whether G-Unit’s clothes will be bulletproof.

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