Lisa Schwarzbaum
November 07, 2003 AT 05:00 AM EST

Shameless Exploitation in the Pursuit of the Common Good

type
Book
Current Status
In Season
author
A.E. Hotchner, Paul Newman
genre
Nonfiction

We gave it a C+

Give Newman and his buddy Hotchner points for truth in advertising. Their shameless exploitation extends beyond the Newman’s Own salad dressing business the two fell into in 1978 (the profits led them to create the estimable Hole in the Wall Gang camps for seriously ill kids) right to this breezy publication. Half of the book — the fun, skimmable part — is an ain’t-we-madcap saga of irreverent renegades who do good business despite the advice of stuffy experts. The other half — fully skippable — reads like a PR report, with testimonials from campers and Newman’s Own aficionados. Great products. Great charitable works. Freeze-dried book.

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