Brian Hiatt
January 27, 2004 AT 05:00 AM EST

NBC would like to thank the Hollywood Foreign Press. The organization’s awards show, the Golden Globes, scored its highest ratings ever Sunday night on the network, according to Daily Variety. A total of 26.7 million viewers tuned into the event, beating the previous high of 24.3 million into 1998. That approaches last year’s Oscars, which had a record low of 33 million people watching.

The producers of the Academy Awards are hoping for more viewers this year, and are launching an advertising campaign to boost ratings, according to Variety. Two factors that should help: Billy Crystal will be returning as host, and the popular ”The Lord of the Rings: The Return of the King” has 11 nominations. Any chance of a song-and-dance performance by Gollum?

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