WHAT’S THAT? ”The Pee Pee Dance,” of course, one of 25 ”informative yet aesthetically pleasing” graphic designs in ”INSTRUCTOART,” an irreverently spunky collection by Brooklyn artist Matthew Vescovo. Other panels teach you how to air-kiss, flag a waiter, and tip a stripper. WHY? ”Informative communication – instruction manuals, menu boards, anything associated with the DMV – has gotten a bad rap,” says Vescovo, 34. ”I attempt to beautify that.” WHAT’S HIS INSPIRATION? ”It’s just tapping into these things I like to call human truths,” he says, citing ”The Elevator Fake Out.” ”After people see that one, it’s like they’re outing themselves – ‘Oh yeah, I do that.’ They’re in a rush, and they don’t want to wait for the person running to the elevator, so they pretend to push the ‘open’ button.” WHAT’S NEXT? An animated version of ”The Elevator Fake Out” on MTV, which has run Vescovo-based promos since last year’s VMAs. HIS GOAL? Cultural ubiquity. ”As soon as I have an Instructo – Happy Meal,” he jokes, ”I can retire.”
Posted February 27 2004 — 12:00 AM EST
- Watch Lady Gaga rock through 'A-YO,' 'Million Reasons' on 'SNL'
- 'Man With a Plan': Matt LeBlanc on his 'bananas' new show
- 'SNL' sketch turns an innocent Halloween into a wild and crazy night
- 'SNL': Tom Hanks plays 'Black Jeopardy' as a Donald Trump supporter
- Leslie Jones talks website hack on 'SNL' Weekend Update
- Moby reflects on the iPod 15 years later: 'It felt like magic'
- Taylor Swift sings Calvin Harris' 'This Is What You Came For'