Oz's 3-D billboard | EW.com


Oz's 3-D billboard

How’s this for creepy? To promote the DVD release of Oz: The Complete Third Season, HBO built a prison tower – complete with lifelike armed guards – to bully midtown-NYC crowds into buying the jailhouse drama. Sure, it’s disturbing, considering the times, but the ominous marketing stunt definitely got New Yorkers to actually look up.