What's ''Dawn of the Dead's'' formula in taking the top spot at the box office? | EW.com

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What's ''Dawn of the Dead's'' formula in taking the top spot at the box office?

Mel has the cross; Dawn of the Dead has the Crossroads Mall, home to the Hallowed Grounds coffee stand. Here’s why the flesh-eating-zombie fest topped The Passion at the box office.

35% SARAH POLLEY’S UNCANNY RESEMBLANCE TO TORI SPELLING

7% CHAIN SAWS

20% CLOSING CREDITS AS SEQUEL

8% ZOMBIES!

16% JOHNNY CASH’S ”THE MAN COMES AROUND”

14% BURT REYNOLDS