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Body Jewelry is the Slimy Swag of the Week

Body Jewelry

Presenters and performers at this year’s Nickelodeon Kids’ Choice Awards (including the Olsen twins and Jamie Lynn Spears, left) received $750 gift certificates from L.A.’s BellyBella, which makes midriff baubles that have adorned the likes of Paris and Britney. ”[These celebrities] are role models to our customers,” says BellyBella president Claudio Gutierrez. Because every little girl should aspire to be Paris Hilton?

Originally posted April 16 2004 — 12:00 AM EDT

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