Alice M. Lee
April 16, 2004 AT 04:00 AM EDT

Presenters and performers at this year’s Nickelodeon Kids’ Choice Awards (including the Olsen twins and Jamie Lynn Spears, left) received $750 gift certificates from L.A.’s BellyBella, which makes midriff baubles that have adorned the likes of Paris and Britney. ”[These celebrities] are role models to our customers,” says BellyBella president Claudio Gutierrez. Because every little girl should aspire to be Paris Hilton?

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