Rimtech Watch is the Item Of The Week | EW.com

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Rimtech Watch is the Item Of The Week

Rimtech Watch

With MTV’s ”Pimp My Ride” revving up the ratings, designers are betting souped-up car style doesn’t end with the wheels. Haimov & Co. recently unveiled the sparkly RimTech watch (right, priced from $3,600 to $16,000), which has a diamond face that spins like high-tech rims. Notes ”Ride” host Xzibit: ”If you already have a nice car, you best be pimpin’ yourself.”