EW Staff
May 28, 2004 AT 04:00 AM EDT

Why James Bond made our list of powerful characters

A decade ago, Pierce Brosnan brought new energy to a character left unstirred, following the failed Timothy Dalton Experiment. Now Bond mints money for MGM — and Electronic Arts, whose 007 videogames consistently rank among the most popular. Though the last four movies all grossed over $100 mil domestically, the franchise will be due for another tune-up if Brosnan opts out of the next adventure, set for late 2005.

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