Movie Trailer Tees are the Ploy of the Week | EW.com

Movies

Movie Trailer Tees are the Ploy of the Week

Movie Trailer Tees

Set in 2035, Will Smith’s July sci-fi flick ”I, Robot” has an appropriately futuristic marketing tool: video T-shirts. Worn by ”brand ambassadors,” the high-tech duds feature an 11-inch monitor and speakers that bring the movie’s trailer to malls, beaches, and other high-profile spots. The sandwich board has come a long way, baby.