Pharrell Williams is no N.E.R.D about fashion

Pharrell Williams is no N.E.R.D about fashion -- The Neptunes' producer is the latest in a long line of hip-hop stars to start a fashion label

It?s official: What every star reallywants to do is design. At the L.A. launch party for N.E.R.D./Neptunes producer Pharrell Williams? new Ice Cream sneakers and Billionaire Boys Club clothing lines – attended by Matthew Perry, Gabrielle Union, and the reclusive Paris Hiltoneven ?80s icon Anthony Michael Hall entertained fashion-label aspirations: ”You never know, player.” Pharrell insists his latest venture is ”coming from a different world” than other hip-hop lines. Codesigned with Japanese artist/ musician Nigo (known for his Bathing Ape brand), the merch – like Pharrell himself – is influenced by skateboarding, hip-hop, and rock culture. Says Union: ”If the clothes are as fine as Pharrell, he’ll do all right.”

Originally posted September 3 2004 — 12:00 AM EDT

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