EW Staff
September 03, 2004 AT 04:00 AM EDT

It?s official: What every star reallywants to do is design. At the L.A. launch party for N.E.R.D./Neptunes producer Pharrell Williams? new Ice Cream sneakers and Billionaire Boys Club clothing lines — attended by Matthew Perry, Gabrielle Union, and the reclusive Paris Hiltoneven ?80s icon Anthony Michael Hall entertained fashion-label aspirations: ”You never know, player.” Pharrell insists his latest venture is ”coming from a different world” than other hip-hop lines. Codesigned with Japanese artist/ musician Nigo (known for his Bathing Ape brand), the merch — like Pharrell himself — is influenced by skateboarding, hip-hop, and rock culture. Says Union: ”If the clothes are as fine as Pharrell, he’ll do all right.”

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