Is the whole planet under the sway of a Jedi mind trick? On Tuesday, all over the world, people plunked down $115 million for new Star Wars titles, according to 20th Century Fox Home Entertainment. That may sound like a big first-day sales figure, though it’s hard to tell, since it includes spending worldwide on not just the new DVD set of the original trilogy but also on the new ”Star Wars Battlefront” videogame. Still, Variety estimates that 90 percent of that figure was spent in the U.S. It may not represent a record number of copies – at an estimated average purchase price of $40 to $45, the DVD is three times as costly as such recent bestselling DVDs as The Passion of the Christ – but if the discs sell an estimated 8 million copies (as projected by trade publication DVD Exclusive), they’d gross $350 million, enough to make the boxed set one of the year’s top home video releases and one of the top 15 releases of all time. Those are some hefty returns for the Jedi.
(Star Wars: © and TM Lucasfilms, All Rights Reserved)
Posted September 23 2004 — 12:00 AM EDT
- 'Gilmore Girls' Fan Fest happening in town that inspired Stars Hollow
- Video Music Awards 2016: How well do you know the nominees?
- WATCH: Winter Soldier has shield envy in 'Civil War' deleted scene
- Naya Rivera reveals she had an abortion during 'Glee'
- Cher slams Donald Trump as 'f---ing idiot'
- CHVRCHES cover Calvin Harris & Rihanna's 'This Is What You Came For'
- 'Nashville' star eyes exit as premiere date confirmed
- Flashback to the 2001 'Summer Catch' Premiere
- Fall Movie Preview 2016: 'Fantastic Beasts,' 'Rogue One,' and 76 Other Films
- Flashback to the 1996 MTV Video Music Awards
- See All of EW's Fall Movie Preview Covers
- Poppy Awards 2016: Your comedy nominees are...
- Poppy Awards 2016: Your drama nominees are...