Brian Hiatt
October 05, 2004 AT 04:00 AM EDT

The ever-ambitious Donald Trump isn’t satisfied with his reality-TV success. New York’s Trump Tower, where much of The Apprentice takes place, is also the planned setting for a new dramatic series, according to the Hollywood Reporter. Trump is in talks to be executive producer on a series tentatively called The Towers, which would likely be written by Gay Walch (Summerland).

Trump’s The Apprentice is in the midst of its second successful season. His fame from the show has spread to hosting a 90-second daily radio show, Trumped!. He’s also launched his own magazine, Trump World, as well as Trump action figures and other spinoffs. Any chance he might fire himself soon?

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