To avoid becoming the next FedEx or Xerox, the marketers behind a popular digital recording device recently announced that it’s no longer okay to use TiVo as a verb or noun (as in ”Dude, TiVo Springer for me” or”Don’t scuz up my TiVo”). ”The only way to protect the value of our brand is by aggressively defending how it’s used,” says chief marketing officer Matt Wisk, who’s targeting the press via scathing letters for misusing the trademark. Great…another four-letter word to dance around.
Posted December 20 2004 — 12:00 AM EST
- Deadpool makes a cameo in new 'Fantastic Four' trailer
- Drake disses Meek Mill during OVO Fest set
- Ellen DeGeneres tweets support for Amy Schumer after gun control speech
- 'Significant Mother' react: What did you think?
- Casting Net: Ali Larter returns for 'Resident Evil: The Final Chapter'
- Amazon defends making a TV show with Woody Allen
- Gwen Stefani and Gavin Rossdale are divorcing