To avoid becoming the next FedEx or Xerox, the marketers behind a popular digital recording device recently announced that it’s no longer okay to use TiVo as a verb or noun (as in ”Dude, TiVo Springer for me” or”Don’t scuz up my TiVo”). ”The only way to protect the value of our brand is by aggressively defending how it’s used,” says chief marketing officer Matt Wisk, who’s targeting the press via scathing letters for misusing the trademark. Great…another four-letter word to dance around.
Posted December 20 2004 — 12:00 AM EST
- Bill Paxton reminisces about 15 key roles
- 15 scary movies we saw as kids... that still haunt our nightmares
- Summer Movie Preview: 10 must-see documentaries
- 'Fear the Walking Dead' First Look: 7 photos from the set
- Cannes 2015: What's buzzing in film and fashion
- Bryce & Chris, Karlie Kloss, Tony & Gaga and More!