To avoid becoming the next FedEx or Xerox, the marketers behind a popular digital recording device recently announced that it’s no longer okay to use TiVo as a verb or noun (as in ”Dude, TiVo Springer for me” or”Don’t scuz up my TiVo”). ”The only way to protect the value of our brand is by aggressively defending how it’s used,” says chief marketing officer Matt Wisk, who’s targeting the press via scathing letters for misusing the trademark. Great…another four-letter word to dance around.
Posted January 17 2015 — 6:16 AM EST
- Casting Net: 'TMNT 2' adds Brian Tee as bad guy Shredder
- 'Osbournes' won't reboot at VH1
- 'Chicago Fire/PD,' 'SVU' bosses on fatal crossover event
- Viola Davis will play Harriet Tubman in HBO movie
- Indie director Adam Wingard to tackle 'Death Note'
- Behold, Joe Manganiello's 'Magic Mike XXL' poster revealed
- Hailee Steinfeld cast to star in 'Break My Heart 1,000 Times' film adaptation