Raymond Fiore
January 10, 2005 AT 05:00 AM EST

With the world still reeling from the unthinkable devastation in South Asia — the disaster has claimed more than 150,000 lives — the entertainment industry has begun to mobilize charity efforts to help relief organizations like UNICEF and the Red Cross deliver emergency aid to the region. While large showbiz corporations (Disney, News Corp., EW parent company Time Warner) are donating millions through employee-matching programs, many stars are lending money and talent to the cause. Sandra Bullock, Leonardo DiCaprio (who filmed The Beach in Phi Phi, Thailand), and rap-rockers Linkin Park have sent their own big checks. A Live Aid-caliber event is in the works in Wales. Also planned, a post-9/11-style telethon, with Tim McGraw, Sheryl Crow, and Christina Aguilera on board, to air Jan. 15 across all NBC-owned networks (including USA, Bravo, and MSNBC). Says an NBC spokesperson: ”This is our small part to offer Americans a chance to get involved.”

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