Miramax pushes for Martin Scorsese | EW.com


Miramax pushes for Martin Scorsese

Miramax pushes for Martin Scorsese -- ''The Aviator'' director gets subliminal Oscar touting from the film's distributor

Miramax isn’t known for — how to put it? — subtlety in its Oscar campaigns. But in a turnaround, the studio has gone virtually subliminal in touting Martin Scorsese’s The Aviator. Note the music in a new TV spot: ”Intermezzo” from Mascagni’s opera Cavalleria Rusticana. That’s right, the theme from Scorsese’s notoriously overlooked Raging Bull. ”It’s a classy spot that speaks to the tone of the movie,” demurs Miramax spokesperson Amanda Lundberg. Plus, if you play it backward, it whispers, ”Marty was robbed.”

Originally posted February 14 2005 — 12:00 AM EST

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