When Ray Charles’ Genius Loves Company producer John Burk thanked Starbucks in his Feb. 13 Grammy speech for Record of the Year, it wasn’t for the caffeine buzz. In fact, the latte purveyor, through prominent counter placement and perpetual in-store play, helped drive sales of the release — a joint venture with jazz label Concord Records and Starbucks’ own Hear Music label — to more than 2 million (and eight Grammys). ”The formulas are changing in the record business,” says Concord Records prez Glen Barros. ”You have to proactively access the consumer — especially the adult consumer.” It worked for Tina Turner and Capitol Records, who partnered with Starbucks for her greatest-hits CD, All the Best, which notched her a No. 2 debut, the highest chart ranking of her career. Watch out, God: Starbucks just might become the omnipresent one to thank come Grammy time.
Posted February 21 2005 — 12:00 AM EST
- Watch Weird Al portray Jesus Christ in a silent film
- Lionsgate developing 'Now You See Me 3'
- First look: Danny Trejo joins 'From Dusk Till Dawn: The Series'
- New 'Magic Mike XXL' poster is all about the abs
- J.K. Rowling—er, Robert Galbraith—is editing the latest Cormoran Strike novel
- 'World War Z' sequel set for 2017 release
- 'Human Centipede 3': What disgusting prop did the director take home?
- Cannes 2015: What's buzzing in film and fashion (so far)
- 'Survivor': Meet 20 alums you picked for a 'Second Chance'
- Ellie Kemper, more faces of the 2015 Webby Awards
- Summer Music Preview 2015: 10 hottest tours
- Melissa McCarthy: Did you know she was in...?
- Kendall & Lily, Jon Bon Jovi, Chanel Iman and More!