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RIP: 'The Apprentice: Martha Stewart'

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95129__martha_lOkay, it wasn’t a huge surprise that NBC would tell Martha Stewart she just doesn’t fit in. Ratings have been lackluster, even by the Apprentice franchise’s now-diminished standards. (The Donald’s version is drawing only 10 million viewers a week now, but Martha’s averages just 6.8 million.) Still, it seems baffling that, between Stewart, Trump, and producer Mark Burnett, they couldn’t figure out how to make this show into a hit. About the only thing to look forward to now is the two-hour live series finale on Dec. 21, not because we really care who wins, but because Martha live (or even semi-live, as on her morning show) is always a compelling view.

Could The Apprentice: Martha Stewart have been saved? What should its makers have done?

Originally posted November 14 2005 — 3:32 PM EST

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