Impresario: The Life and Times of Ed Sullivan | EW.com

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Impresario: The Life and Times of Ed Sullivan As gossip columnist Sullivan turned Sunday night into a CBS ratings powerhouse with guests like Elvis and the Beatles, Maguire says, he was a ruthless...Impresario: The Life and Times of Ed SullivanBiography, Nonfiction As gossip columnist Sullivan turned Sunday night into a CBS ratings powerhouse with guests like Elvis and the Beatles, Maguire says, he was a ruthless...2006-05-26Billboard Books
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Impresario: The Life and Times of Ed Sullivan

Genre: Biography, Nonfiction; Author: James Maguire; Publisher: Billboard Books

As gossip columnist Sullivan turned Sunday night into a CBS ratings powerhouse with guests like Elvis and the Beatles, Maguire says, he was a ruthless competitor.

Host Spat
When Allen booked Presley first, Sullivan scoffed, ”$5,000 for some youngster known only in the South?”

Laff Line
Even post-TV stardom, Sullivan jabbed at his print rival Walter Winchell: ”He’s a dead duck. He couldn’t be resuscitated by injections at half-hour intervals.”

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