Universal is betting big on Sacha Baron Cohen. Having reportedly beat four rivals — including Borat distributor 20th Century Fox — the studio plunked down a whopping $42.5 million for the worldwide rights to the British comic’s currently untitled next film. (The price tag is said to include $20–25 million to make the movie and 15 percent of the profits for the creative team.) The surefire raunchfest — and we wouldn’t have it any other way — will likely center on Baron Cohen’s gay fashion reporter Brüno, the third and only remaining character from Da Ali G Show yet to hit the big screen (2002’s Ali G Indahouse went straight to DVD in the U.S.). The film, scheduled for a 2008 release, seems risky, given the industry-wide uncertainty over just how well the $15-20 million-budgeted Borat will do at the box office. But if the caliber of Universal’s competition is any indication — DreamWorks, Sony Pictures, and Warner Bros. were all reportedly in the running — the studio may have the last laugh.
Posted November 3 2006 — 12:00 AM EST
- Kelly Clarkson crushes cover of Miley Cyrus' ‘Wrecking Ball’
- Amy Schumer responds to open letter about Lafayette theater shooting
- Channing Tatum is (still) doing the 'Gambit' movie
- Simon Pegg ranks all the 'Star Wars' films in 60 seconds
- 'Sherlock' producer on how Victorian special changes Holmes and Watson
- 'Downton Abbey' final season gets U.S. premiere date
- Snoop Dog stopped at Italian airport with $422,000 in cash
- 'The Walking Dead' Season 6: 12 EW exclusive photos
- 10 must-have items from the 'Mad Men' auction: Exclusive
- Stars go back to work! 'Scandal,' 'Arrow,' 'The Good Wife,' more return to set
- Charlie Hunnam and Excalibur glisten in 'King Arthur' first look photos
- Here are the 2015 games we're looking forward to most
- FKA Twigs, Adrian Grenier, Bethenny Frankel and More!