Jimi Hendrix, energy drink pitchman | EW.com

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Jimi Hendrix, energy drink pitchman


Jimi_l‘Scuse me while I kiss this guy, PopWatchers – and while I refrain from offering too much commentary on this here following item. You know, I don’t want to risk insulting the dead. Especially since, it appears, somebody else may have already gone and done that.

I’m talking, of course, about this kinda disturbing story about an L.A.-area company that’s putting out a Jimi Hendrix-themed energy drink called The Liquid Experience. (Hey, Joe, where you goin’ with that Red Bull in your hand?) Yes, that’s right: A beverage named for the same rock god who died in legendary fashion back in 1970, supposedly choking on his own vomit after downing red wine and pills.

To be fair, the folks at Beverage Concepts say they’re going to donate some proceeds from the sale of the Liquid Experience to charity. And this isn’t the first novelty to honor Hendrix; other items on the market include Jimi baby clothes and Jimi Christmas ornaments.

But, man, what’s next? Jim Croce model airplanes? John Lennon cap guns? Maybe the Liquid Experience will help wash this bad taste out of my mouth.

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