They tried to make him quit the rap game, he’s the CEO, O,O!
Even with Kingdom Comeoff his chest, it seems that Jay-Z can’t quite get the proverbial No. 45 off hisback. In this snippet, the “Mike Jordan of mic recordin”‘ comes back outof the boardroom to drop a verse on Amy Winehouse’s smash single, “Rehab” (listen here). Turnsout Hov needs some help too, but it’s not tequila shots and bottles of Scotchkeeping him off the straight and narrow: “Mo’ money, mo’ checks, I’m addicted to fresh/Six pair of kicks is my definition of 12 Steps…”
Jay hops right in amid the track’s upbeat percussion andsultry horns, cleverly flipping the theme of addiction to describe the allureof the mic that keeps pulling him back. In the process, he manages toshout-out rehab icons like “Britney, Bobby, and Whitney” and even sneak in anapt reference to Dr. Dre’s long-overdue Detoxalbum. But it’s not until the closing lines that he puts the concept to sleeponce and for all: “My heroin flow’s more lethal than Marilyn’s nose/I’ma ODtil I’m in peace like Anna Nicole.” Daammmnnnn! Don’t cut us off, Hov!
A Universal Music Group rep tells PopWatch that,although Island Def Jam (of which Jay-Z is president and CEO) andWinehouse’s Universal Republic are distinct labels within UMG, Jaywanted to spotlight her song anyway because he really liked the track. Seeing as Backto Black debuted at No. 7 on the Billboard charts, the Brit does not seem tohave had much trouble grabbing the spotlight on her own. However, along with the buzz she pickedup with her 2006 appearance on Ghostface’s “You Know I’m No Good,” Jay’s voteof confidence might give her the extra push needed to attract a hip-hopaudience.
On a side note, I would be remiss not to mention that PharoaheMonch, the Rawkus Records vet behind the 1999 hit “Simon Says,” already beatJay to the (spiked) punch with his own unofficial “Rehab” remix (listenhere). Granted, it’s not quite as good, but at least Lindsay Lohan and theOlsen twins are officially finding their way into the hip-hop lexicon.
As impressed as I was by Jay’s imaginative take on the”Rehab” theme, am I the only one who thinks Eminem would have an ecstasy-inducedfield day with the concept? What do you think, PopWatchers?