Mandi Bierly
May 22, 2007 AT 12:00 PM EDT

Prince is entering the perfume biz, debuting his women’s scent 3121 on July 7, both at Macy’s stores and online, where 7 percent of the first day’s sales will go to charity. (Yes, he could have gone with a catchier name, like Sign “Eau” the Times, but that four-digit number seems to be his moniker of choice these days. Or maybe it’s his ATM card PIN.)

According to the lyrical press release, “The fragrance was created in full concert with the artist, resulting in an enticing scent that captures the essence of his eclectic style and music genius.” So what does music genius smell like? “3121 is a white floral scent that opens with a refreshing sparkle of crisp bergamot, opulent jasmine and gardenia. Orange flower and muguet sensually intertwine with tuberose and ylang ylang, creating a subtle, mysterious blend; evolving into notes of patchouli and creamy sandalwood. Precious cedarwood and luxurious musks complement this sexy scent with an almost surreal draw that tugs at all senses for total captivation.”

Seriously now, who is buying these celebrity scents? Someone’s doing it. And you need to ‘fess up. I’ll admit that back in the day I wore Debbie Gibson’s Electric Youth. And that I once made my mother bring me to New York on a bus trip just so I could purchase Mikhail Baryshnikov‘s Mischa. But unless you count my recently hording the tear-out ads for whatever cologne it is David Beckham‘s shilling — apparently, I do like him when he’s silent, Posh-less, and smelling vaguely like Drakkar Noir — I’m over this celeb scent craze. You?

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