Sarah Jessica Parker has joined the loooong list of celebs (Gwen Stefani, Eve, Hilary Duff, Mandy Moore, etc…) who have created their own clothing labels, and last night I got to attend the launch party at NYC’s Drive In Studios for her sportswear line — aptly titled Bitten — which will be sold exclusively at Steve & Barry’s stores.
I had hopes of talking to the Sex and The City goddess herself, but unfortunately, my plans were foiled because the fashionista showed up, well, fashionably late to her own soirée (and was practically mauled by everyone but the bartenders the minute she arrived).
I did get a sneak peek at the clothes — SJP was even sporting a pair of denim capris with ankle zippers from the line, too (they’re the ones in the pic on the right) — and I have to admit I’m impressed! Steve & Barry’s is a store I’ll go to for super cheap college sweatshirts (no joke, they’re about $7 there), not for cute, stylish outfits — so I wasn’t sure how SJP was going to pull it off, but it looks like she has.
The major difference between Bitten and almost every other celebritylabel? Us common folk can actually afford it: Every item is priced at$19.98 or less.
When Bitten debuts on June 7th, I know I definitely want to get mypaws on a few of the pieces (notably a cream bo-ho top, a pair of whiteflats, and a black vest). Are any of you Pop Watchers anxiouslyawaiting the Bitten line? Or are you over this wholecelebrities-as-fashion-designers trend? Do you think the line will sellout in one day like Madonna’s did for H&M?