Dr. Bronner's Magic Soapbox | EW.com

Movies

Dr. Bronner's Magic SoapboxYou've probably never heard of Emanuel Bronner, but you may have used his soap. It's that scented liquid, often peppermint, that comes in a bottle...Dr. Bronner's Magic SoapboxPT88MUnratedYou've probably never heard of Emanuel Bronner, but you may have used his soap. It's that scented liquid, often peppermint, that comes in a bottle...2007-07-18Balcony

(Stewart Nelsen)

B

Dr. Bronner's Magic Soapbox

Director: Sara Lamm; Runtime (in minutes): 88; MPAA Rating: Unrated; Distributor: Balcony

You’ve probably never heard of Emanuel Bronner, but you may have used his soap. It’s that scented liquid, often peppermint, that comes in a bottle plastered with tiny-print utopian rantings. Dr. Bronner’s Magic Soapbox, a nifty curio of a movie, tells the story behind the soap: how it became an accidental hit with counterculture types; and how Bronner, a German Jewish chemist, escaped the Nazis, then an American mental institution, to spread his gospel of ”All One” harmony — even as he trashed his family’s life to do it. It’s like Capturing the Friedmans scrubbed to a happy ending.

Originally posted July 18 2007 — 12:00 AM EDT

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