Amy Ryan
September 06, 2007 AT 12:00 PM EDT

This week will see (and smell, and taste) the debut of two pioneering TV and movie ads using special ink. The Los Angeles Times will print an ad for the family flick Mr. Magorium’s Wonder Emporium that smells like cake. Meanwhile, Rolling Stone is printing an ad for CBS’ new drama Cane (starring Jimmy Smits, pictured) that, when you lick it, will taste like a mojito (non-alcoholic, alas). At last, an advantage that print advertising still holds over Web  and TV ads! Not sure where this trend will lead, but I’m glad of two things: that ABC didn’t go this route to promote its new Cavemen show, and that the pornographers haven’t gone this route yet…

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